{"product_id":"12-velva-lift-creme-developer-12-40-vol","title":"VelvaLift Creme Developer 12% 40 Vol","description":"\u003cp\u003eVelvaLift is a premium creme developer designed to provide a gentle and effective solution for hair colour processing. Infused with a special blend of oils and waxes, this developer helps the hair absorb colour evenly, enhancing the conditioning of the hair structure while protecting the scalp from irritation. The stabilised hydrogen peroxide formula is pH-controlled to ensure safe and optimal performance.\u003c\/p\u003e\n\u003cp\u003eVelvaLift can be used for both general and specialist colouring techniques, offering excellent white coverage, lift, and vibrancy. The developer is suitable for use on the scalp and helps deliver superior colour results without the need for heat processing, which may cause unpredictable outcomes.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963223420,"sku":"35953","price":4.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/22047-35953_super.jpg?v=1774620440","url":"https:\/\/velvapro.com\/products\/12-velva-lift-creme-developer-12-40-vol","provider":"Velvapro","version":"1.0","type":"link"}