{"title":"Hair Styling","description":"","products":[{"product_id":"6-velvafix-750ml-hairspray","title":"Velvafix Ultimate Hold Hairspray 750ml","description":"\u003cp\u003eVelvafix Ultimate Hold Hairspray is the perfect finishing touch for styles that demand staying power without compromising on shine or flexibility. Formulated to deliver a strong, long-lasting hold, this professional-quality hairspray keeps your hair exactly where you want it—whether you're locking in sleek styles, defined curls, or voluminous blow-dries.\u003c\/p\u003e\n\u003cp\u003eDespite its powerful hold, the lightweight formula allows for natural movement and a smooth, touchable finish, avoiding the stiffness or flaking often associated with traditional sprays. It works effortlessly across all hair types, lengths, and styles, making it a versatile must-have for both everyday wear and special occasions.\u003c\/p\u003e\n\u003cp\u003eThe spray adds a subtle, polished shine that enhances the overall look of your hair, giving it a healthy, well-groomed appearance. It also helps control flyaways and humidity-induced frizz, ensuring your style remains neat and refined throughout the day.\u003c\/p\u003e\n\u003cp\u003eHoused in a generous 750ml can, Velvafix Ultimate Hold Hairspray is ideal for frequent use, offering excellent value without sacrificing performance.\u003c\/p\u003e\n\u003cp\u003eKey benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, long-lasting hold for all-day style control\u003c\/li\u003e\n\u003cli\u003eLightweight formula with no stiffness or residue\u003c\/li\u003e\n\u003cli\u003eAdds a smooth, polished shine\u003c\/li\u003e\n\u003cli\u003eHelps tame frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and styles\u003c\/li\u003e\n\u003cli\u003eLarge 750ml size for extended use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFinish every look with confidence and keep your style perfectly in place from morning to night.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963321724,"sku":"35956","price":4.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/92555-Velvafix-Pro-Formula-Ultimate.jpg?v=1774610700"},{"product_id":"6-velvafoam-300ml-mousse","title":"Velvafoam Ultimate Hold Hair Mousse 300ml","description":"\u003cp\u003eVelvafoam Ultimate Hold Hair Mousse is your go-to styling essential for creating effortlessly full, salon-worthy hair with long-lasting hold and natural movement. Designed to maximise volume and body from root to tip, this lightweight mousse transforms limp, flat strands into beautifully lifted, touchably soft styles without stiffness or stickiness.\u003c\/p\u003e\n\u003cp\u003eIts advanced volumising formula works to boost hair at the roots while enhancing overall thickness and structure, giving you that coveted “plump” look that lasts throughout the day. Whether you're blow-drying for a bouncy finish or air-drying for a more relaxed, textured style, this mousse provides reliable hold while maintaining flexibility and shine.\u003c\/p\u003e\n\u003cp\u003ePerfect for all hair types, especially fine or lifeless hair, Velvafoam Ultimate Hold Hair Mousse delivers noticeable lift where you need it most. It helps create fuller-looking hair with improved manageability, making styling quicker and more effective. The result is hair that looks thicker, feels softer, and moves naturally—never weighed down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting hold with a soft, natural finish\u003c\/li\u003e\n\u003cli\u003eInstantly boosts volume and body\u003c\/li\u003e\n\u003cli\u003eEnhances root lift for fuller-looking hair\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, ideal for fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your styling routine and enjoy hair that looks vibrant, voluminous, and full of life every day.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963846012,"sku":"35970","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/81980-tmp1D01.jpg?v=1774609726"},{"product_id":"velva-foam-neutralizer-1-ltr","title":"Velvafoam Bromate Base Neutraliser 1L","description":"\u003cp data-start=\"0\" data-end=\"256\"\u003eVelvafoam Bromate Base Hair Neutraliser is a professional foam neutraliser designed to lock in curls and rebalance the hair after perming. Suitable for all hair types, it helps ensure long-lasting, consistent results while maintaining the hair’s condition.\u003c\/p\u003e\n\u003cp data-start=\"258\" data-end=\"379\"\u003eIts easy-to-use foaming formula allows for smooth, even application—helping you achieve reliable perm results every time.\u003c\/p\u003e\n\u003cp data-start=\"381\" data-end=\"398\"\u003e\u003cstrong data-start=\"381\" data-end=\"398\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"400\" data-end=\"636\"\u003e\n\u003cli data-section-id=\"y9ouws\" data-start=\"400\" data-end=\"454\"\u003eBromate-based formula for effective neutralisation\u003c\/li\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"455\" data-end=\"486\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"6en6k0\" data-start=\"487\" data-end=\"538\"\u003eHelps lock in curls and maintain perm structure\u003c\/li\u003e\n\u003cli data-section-id=\"1ur6u6k\" data-start=\"539\" data-end=\"583\"\u003eFoaming consistency for easy application\u003c\/li\u003e\n\u003cli data-section-id=\"14bbp42\" data-start=\"584\" data-end=\"636\"\u003eEnsures even distribution for consistent results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"638\" data-end=\"661\"\u003e\u003cstrong data-start=\"638\" data-end=\"661\"\u003eDirections for use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"663\" data-end=\"1042\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"ztb5a\" data-start=\"663\" data-end=\"724\"\u003eRinse perm solution thoroughly and blot excess moisture.\u003c\/li\u003e\n\u003cli data-section-id=\"rxdvfw\" data-start=\"725\" data-end=\"792\"\u003ePour 100ml of neutraliser into a bowl and foam using a sponge.\u003c\/li\u003e\n\u003cli data-section-id=\"zirayu\" data-start=\"793\" data-end=\"853\"\u003eApply two-thirds to wound rods and leave for 5 minutes.\u003c\/li\u003e\n\u003cli data-section-id=\"1oae6c8\" data-start=\"854\" data-end=\"939\"\u003eGently unwind rods and apply the remaining neutraliser through lengths and ends.\u003c\/li\u003e\n\u003cli data-section-id=\"1q9zww5\" data-start=\"940\" data-end=\"1021\"\u003eLeave for a further 5 minutes, then rinse thoroughly for at least 3 minutes.\u003c\/li\u003e\n\u003cli data-section-id=\"1e8mdq6\" data-start=\"1022\" data-end=\"1042\" data-is-last-node=\"\"\u003eStyle as desired.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574285807996,"sku":"35880","price":10.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/32462-neutraliser-small-1.jpg?v=1775056199"},{"product_id":"velva-set-normal-hold-1-ltr","title":"Velvaset Normal Hold Setting Lotion 1L","description":"\u003cp data-start=\"0\" data-end=\"123\"\u003eA professional setting lotion designed to deliver reliable hold and versatile styling results across a range of techniques.\u003c\/p\u003e\n\u003cp data-start=\"125\" data-end=\"236\"\u003eIts balanced formula provides flexible control while helping styles last longer without feeling stiff or heavy.\u003c\/p\u003e\n\u003cp data-start=\"238\" data-end=\"255\"\u003e\u003cstrong data-start=\"238\" data-end=\"255\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"257\" data-end=\"533\"\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"257\" data-end=\"288\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"6k1i4e\" data-start=\"289\" data-end=\"329\"\u003eProvides long-lasting, reliable hold\u003c\/li\u003e\n\u003cli data-section-id=\"uxc5u0\" data-start=\"330\" data-end=\"389\"\u003eIdeal for a wide range of setting techniques and styles\u003c\/li\u003e\n\u003cli data-section-id=\"1hg34mv\" data-start=\"390\" data-end=\"443\"\u003eNormal hold for flexible, natural-looking results\u003c\/li\u003e\n\u003cli data-section-id=\"ercd9p\" data-start=\"444\" data-end=\"486\"\u003eHelps maintain style without stiffness\u003c\/li\u003e\n\u003cli data-section-id=\"1f6y5es\" data-start=\"487\" data-end=\"533\"\u003eAvailable in 1L and extra value 4L sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"535\" data-end=\"629\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"535\" data-end=\"550\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-start=\"550\" data-end=\"553\"\u003eAfter shampooing, apply evenly to towel-dried hair. Set or style as desired.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574285873532,"sku":"35882","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/32473-setting-lotion-small-1.jpg?v=1775119820"},{"product_id":"velva-set-normal-hold-4ltr","title":"Velvaset Normal Hold Setting Lotion 4L","description":"\u003cp data-start=\"0\" data-end=\"123\"\u003eA professional setting lotion designed to deliver reliable hold and versatile styling results across a range of techniques.\u003c\/p\u003e\n\u003cp data-start=\"125\" data-end=\"236\"\u003eIts balanced formula provides flexible control while helping styles last longer without feeling stiff or heavy.\u003c\/p\u003e\n\u003cp data-start=\"238\" data-end=\"255\"\u003e\u003cstrong data-start=\"238\" data-end=\"255\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"257\" data-end=\"533\"\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"257\" data-end=\"288\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"6k1i4e\" data-start=\"289\" data-end=\"329\"\u003eProvides long-lasting, reliable hold\u003c\/li\u003e\n\u003cli data-section-id=\"uxc5u0\" data-start=\"330\" data-end=\"389\"\u003eIdeal for a wide range of setting techniques and styles\u003c\/li\u003e\n\u003cli data-section-id=\"1hg34mv\" data-start=\"390\" data-end=\"443\"\u003eNormal hold for flexible, natural-looking results\u003c\/li\u003e\n\u003cli data-section-id=\"ercd9p\" data-start=\"444\" data-end=\"486\"\u003eHelps maintain style without stiffness\u003c\/li\u003e\n\u003cli data-section-id=\"1f6y5es\" data-start=\"487\" data-end=\"533\"\u003eAvailable in 1L and extra value 4.5L sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"535\" data-end=\"629\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"535\" data-end=\"550\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-start=\"550\" data-end=\"553\"\u003eAfter shampooing, apply evenly to towel-dried hair. Set or style as desired.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574285906300,"sku":"35883","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/103184-setting-lotion-large-4L.jpg?v=1775120004"},{"product_id":"velva-set-extra-hold-1-ltr","title":"Velvaset Extra Hold Setting Lotion 1L","description":"\u003cp data-start=\"0\" data-end=\"126\"\u003eA professional setting lotion formulated for extra hold, perfect for creating long-lasting, defined styles that stay in place.\u003c\/p\u003e\n\u003cp data-start=\"128\" data-end=\"246\"\u003eDesigned for maximum control, it helps maintain structure and shape while still allowing for smooth, workable styling.\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"265\"\u003e\u003cstrong data-start=\"248\" data-end=\"265\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"267\" data-end=\"537\"\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"267\" data-end=\"298\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"1436m3y\" data-start=\"299\" data-end=\"346\"\u003eExtra hold for strong, long-lasting results\u003c\/li\u003e\n\u003cli data-section-id=\"5xhkb5\" data-start=\"347\" data-end=\"401\"\u003eIdeal for structured styles and setting techniques\u003c\/li\u003e\n\u003cli data-section-id=\"1bwly5e\" data-start=\"402\" data-end=\"441\"\u003eHelps maintain shape and definition\u003c\/li\u003e\n\u003cli data-section-id=\"m5dj0n\" data-start=\"442\" data-end=\"490\"\u003eProvides control without excessive stiffness\u003c\/li\u003e\n\u003cli data-section-id=\"1f6y5es\" data-start=\"491\" data-end=\"537\"\u003eAvailable in 1L and extra value 4L sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"539\" data-end=\"633\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"539\" data-end=\"554\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-start=\"554\" data-end=\"557\"\u003eAfter shampooing, apply evenly to towel-dried hair. Set or style as desired.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574285939068,"sku":"35884","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/32471-setting-lotion-small-1aaaa.jpg?v=1775120113"},{"product_id":"velva-set-extra-hold-4-ltr","title":"Velvaset Extra Hold Setting Lotion 4L","description":"\u003cp data-start=\"0\" data-end=\"126\"\u003eA professional setting lotion formulated for extra hold, perfect for creating long-lasting, defined styles that stay in place.\u003c\/p\u003e\n\u003cp data-start=\"128\" data-end=\"246\"\u003eDesigned for maximum control, it helps maintain structure and shape while still allowing for smooth, workable styling.\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"265\"\u003e\u003cstrong data-start=\"248\" data-end=\"265\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"267\" data-end=\"537\"\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"267\" data-end=\"298\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"1436m3y\" data-start=\"299\" data-end=\"346\"\u003eExtra hold for strong, long-lasting results\u003c\/li\u003e\n\u003cli data-section-id=\"5xhkb5\" data-start=\"347\" data-end=\"401\"\u003eIdeal for structured styles and setting techniques\u003c\/li\u003e\n\u003cli data-section-id=\"1bwly5e\" data-start=\"402\" data-end=\"441\"\u003eHelps maintain shape and definition\u003c\/li\u003e\n\u003cli data-section-id=\"m5dj0n\" data-start=\"442\" data-end=\"490\"\u003eProvides control without excessive stiffness\u003c\/li\u003e\n\u003cli data-section-id=\"1f6y5es\" data-start=\"491\" data-end=\"537\"\u003eAvailable in 1L and extra value 4L sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"539\" data-end=\"633\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"539\" data-end=\"554\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-start=\"554\" data-end=\"557\"\u003eAfter shampooing, apply evenly to towel-dried hair. Set or style as desired.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574286168444,"sku":"35885","price":25.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/103185-setting-lotion-extra-hold-large-4L.jpg?v=1775120185"},{"product_id":"velva-fix-frm-hold-lacquer-1lt","title":"Velvafix Firm Hold Lacquer 1L","description":"\u003cp data-start=\"0\" data-end=\"226\"\u003eKeep styles locked in place with Velvafix Firm Hold Hair Lacquer. This professional, unperfumed formula delivers strong, long-lasting hold, helping maintain structure and control throughout the day without any added fragrance.\u003c\/p\u003e\n\u003cp data-start=\"228\" data-end=\"331\"\u003ePerfect for finishing and setting, it provides reliable support while leaving a clean, polished result.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"350\"\u003e\u003cstrong data-start=\"333\" data-end=\"350\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"352\" data-end=\"629\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1w9esdt\" data-start=\"352\" data-end=\"396\"\u003eFirm hold for long-lasting style control\u003c\/li\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"397\" data-end=\"428\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"wymss2\" data-start=\"429\" data-end=\"486\"\u003eHelps maintain shape and structure throughout the day\u003c\/li\u003e\n\u003cli data-section-id=\"c13fqo\" data-start=\"487\" data-end=\"537\"\u003eUnperfumed formula for a clean, neutral finish\u003c\/li\u003e\n\u003cli data-section-id=\"14lefk9\" data-start=\"538\" data-end=\"584\"\u003eIdeal for finishing a wide range of styles\u003c\/li\u003e\n\u003cli data-section-id=\"n694tb\" data-start=\"585\" data-end=\"629\" data-is-last-node=\"\"\u003eAvailable in 1L and extra value 4L sizes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574286233980,"sku":"35886","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/32452-firm-hold-laquer-small-1.jpg?v=1775121491"},{"product_id":"velva-fix-frm-hold-lacq-4","title":"Velvafix Firm Hold Lacquer 4L","description":"\u003cp data-start=\"0\" data-end=\"226\"\u003eKeep styles locked in place with Velvafix Firm Hold Hair Lacquer. This professional, unperfumed formula delivers strong, long-lasting hold, helping maintain structure and control throughout the day without any added fragrance.\u003c\/p\u003e\n\u003cp data-start=\"228\" data-end=\"331\"\u003ePerfect for finishing and setting, it provides reliable support while leaving a clean, polished result.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"350\"\u003e\u003cstrong data-start=\"333\" data-end=\"350\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"352\" data-end=\"629\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1w9esdt\" data-start=\"352\" data-end=\"396\"\u003eFirm hold for long-lasting style control\u003c\/li\u003e\n\u003cli data-section-id=\"1rm2ry2\" data-start=\"397\" data-end=\"428\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"wymss2\" data-start=\"429\" data-end=\"486\"\u003eHelps maintain shape and structure throughout the day\u003c\/li\u003e\n\u003cli data-section-id=\"c13fqo\" data-start=\"487\" data-end=\"537\"\u003eUnperfumed formula for a clean, neutral finish\u003c\/li\u003e\n\u003cli data-section-id=\"14lefk9\" data-start=\"538\" data-end=\"584\"\u003eIdeal for finishing a wide range of styles\u003c\/li\u003e\n\u003cli data-section-id=\"n694tb\" data-start=\"585\" data-end=\"629\" data-is-last-node=\"\"\u003eAvailable in 1L and extra value 4L sizes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56574286332284,"sku":"35887","price":25.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/103186-firm-hold-laquer-4L.jpg?v=1775121643"}],"url":"https:\/\/velvapro.com\/collections\/hair-styling.oembed","provider":"Velvapro","version":"1.0","type":"link"}