{"title":"Bleach \u0026 Lighteners","description":"\u003cp class=\"p1\"\u003eOur bleach and lightening powders are developed for controlled, effective lift with added bond protection. The formula mixes easily into a smooth, creamy consistency, helping ensure even application and reliable results. Ideal for a wide range of lightening techniques, these products are suited to busy professional environments where performance and consistency matter.\u003c\/p\u003e","products":[{"product_id":"12-velvalight-pro-blonde-white-bleach-400g","title":"Velvalight Pro Blonde Bleach 400g - White","description":"\u003cp\u003eAchieve clean, controlled lightening with VelvaLight Pro Blonde Powder Bleach in white. This advanced formula is designed for high-speed performance while maintaining a gentle, dust-free consistency for smooth application. Ideal for professional blonding services, it delivers even lift and reliable results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhite powder bleach for controlled lightening\u003c\/li\u003e\n\u003cli\u003eHigh-speed performance for efficient results\u003c\/li\u003e\n\u003cli\u003eDust-free formula for cleaner application\u003c\/li\u003e\n\u003cli\u003eHelps provide smooth, even lift\u003c\/li\u003e\n\u003cli\u003eSuitable for a variety of lightening techniques\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963387260,"sku":"35957","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/92556-Velvalight-Pro-Blonde-White-Powder.jpg?v=1774617957"},{"product_id":"12-velvalight-pro-blonde-blue-bleach-400g","title":"Velvalight Pro Blonde Bleach 400g - Blue","description":"\u003cp\u003eAchieve reliable, high-performance lightening with VelvaLight Pro Blonde (Blue) Powder Bleach 400g. This professional formula delivers fast and effective lift while maintaining a gentle, dust-free consistency for comfortable application. Ideal for creating clean blonde results, it offers consistent performance for a wide range of lightening techniques.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlue powder bleach designed for effective lightening\u003c\/li\u003e\n\u003cli\u003eDust-free formula for cleaner, controlled application\u003c\/li\u003e\n\u003cli\u003eFast-acting performance for professional results\u003c\/li\u003e\n\u003cli\u003eSuitable for a variety of blonding techniques\u003c\/li\u003e\n\u003cli\u003eHelps achieve clean, even blonde tones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963420028,"sku":"35958","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/92557-Velvalight-Pro-Blonde-Blue-Powder.jpg?v=1774617820"},{"product_id":"12-velva-blonde-9-plus-400g-lightener","title":"Velvablonde+ Bond Infused Lightening Powder 9+ 400g","description":"\u003cp\u003eAchieve up to 9 levels of lift with no compromise on hair condition using VelvaBlonde+ Powder Bleach Lightener. Infused with Velvaplex bond protection, this high-performance formula lightens hair while maintaining its strength and integrity. With a creamy, easy-to-apply texture, it ensures a smooth and controlled application for both natural and coloured hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBond Protection\u003c\/strong\u003e: Built-in Velvaplex bond protection helps maintain hair strength during the lightening process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccelerated Lifting\u003c\/strong\u003e: Offers fast, efficient lightening for a brighter, more vibrant result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuxurious Texture\u003c\/strong\u003e: Mixes to a creamy, smooth consistency for easy application and even coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for achieving vibrant blonde results while keeping hair healthy and nourished.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963583868,"sku":"35966","price":14.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/77088-tmpE5B4.jpg?v=1775051949"},{"product_id":"36-velva-blonde-9-plus-4x25g-sachets","title":"Velvablonde+ Bond Infused Lightening Powder 9+ 25g x 4","description":"\u003cp\u003eAchieve up to 9 levels of lift with no compromise on hair condition using VelvaBlonde+ Powder Bleach Lightener in convenient single-use sachets. Infused with Velvaplex bond protection, this high-performance formula delivers powerful lightening while helping to maintain the strength and integrity of the hair.\u003c\/p\u003e\n\u003cp\u003ePerfectly portioned for ease and accuracy, each sachet ensures a fresh mix every time. The formula blends into a creamy, smooth consistency, allowing for controlled, even application on both natural and coloured hair.\u003c\/p\u003e\n\u003cp\u003eDesigned for efficient, reliable results, VelvaBlonde+ works quickly to lift and brighten while supporting healthier-looking hair throughout the lightening process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBond Protection: Built-in Velvaplex bond protection helps maintain hair strength during lightening\u003c\/li\u003e\n\u003cli\u003eAccelerated Lifting: Delivers fast, effective lift for bright, vibrant blonde results\u003c\/li\u003e\n\u003cli\u003eCreamy Consistency: Smooth, easy-to-apply texture for even coverage and control\u003c\/li\u003e\n\u003cli\u003eSingle-Use Convenience: Pre-measured sachets for accurate mixing and minimal waste\u003c\/li\u003e\n\u003cli\u003eVersatile Use: Suitable for both natural and pre-coloured hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePack size: 4 x 25g sachets\u003c\/p\u003e\n\u003cp\u003eAchieve luminous blonde results with confidence, combining high-performance lift with care in every application.\u003c\/p\u003e","brand":"Velva Pro","offers":[{"title":"Default Title","offer_id":56541963682172,"sku":"35967","price":6.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/0321\/4204\/files\/77258-tmpDEEF.jpg?v=1775051992"}],"url":"https:\/\/velvapro.com\/collections\/bleach-lighteners.oembed","provider":"Velvapro","version":"1.0","type":"link"}